Graphics Portfolio

Redesigning BBC News UK Instagram

While working on the BBC News Social Team, I led the rebranding of the BBC News UK Instagram account to better serve its target audience of women aged 16–25.

Over a five-month period, I conducted cultural and competitor research into the accounts this demographic actively followed, looking beyond traditional news outlets to entertainment, fashion, meme and culture-led brands. Using these insights, I designed and introduced four new visual templates for the UK account and led workshops to teach our team how to use them and to help them create targeted content for the account.

The aim was to create a brighter, more culturally fluent visual identity that could flex across stories, with a particular focus on celebrity, culture and human-interest content — categories we knew performed strongly with this audience. The templates were designed to be instantly recognisable as BBC, while feeling contemporary, scroll-stopping and native to Instagram.

Following the rollout, the account saw a sharp increase in growth, with the majority of new followers being women under 25, helping reposition BBC News as a relevant, culturally aware presence for a younger audience.

Click the images below to view the original posts (some graphics animate on social).

BBC News UK Instagram Grid Collage + Motion Graphic Designs

Alongside the redesign, I introduced collage-style graphics and motion graphics for select stories to better appeal to our Gen Z audience.

To inform this work, I conducted competitor and culture-led research into where this demographic already spent time and what visual language they responded to, particularly on Instagram, Pinterest and TikTok. I drew inspiration from the way these platforms layer imagery, typography and movement to create content that feels expressive, contemporary and highly shareable.

After closely monitoring audience response and performance, collage and motion graphics quickly became a key feature of the account, consistently driving stronger engagement. As the approach proved successful, I ran workshops and created tutorials to upskill the wider team, ensuring the style could be executed confidently and consistently across the account.

Click the images below to view the original posts (some graphics animate on social).

BBC News Instagram Stories

During my first month on the BBC Digital News Team, I was asked to explore how the organisation could improve its use of Instagram Stories, which at the time relied largely on static images with in-app text.

I reviewed how other news outlets and consumer brands were using Stories, and proposed a set of new design concepts that introduced a clearer visual system and stronger brand presence. The goal was to create a sleek, recognisable look that felt distinctly BBC, while appealing to younger audiences.

These concepts went on to inform the creation of new Story templates, which were adopted by the BBC News Social Team and later developed further as part of the organisation’s wider social strategy.

BBC Stories

While working on BBC Stories, I was tasked with developing distinct digital personalities for several correspondents, including Youth Correspondent Cherry Wilson, Environmental Correspondent Justin Rowlatt and Health Correspondent Fergus Walsh.

I designed visual systems that accompanied their reporting, giving each correspondent a recognisable, evolving identity that could shift week-to-week depending on the story, while maintaining a consistent house style. The aim was to humanise expertise, build audience familiarity, and differentiate Stories content from the wider BBC website.

Many of these designs were adopted and used across the platform.

Skinnydip London Instagram Stories

While working at Skinnydip London, I created a range of Instagram Stories and branded graphics alongside writing short-form website content.

This work allowed me to develop strong Photoshop skills and a clear understanding of how playful, pop-culture-led visuals drive engagement and brand recognition on social. Below is a selection of content produced for the brand.

On the Blog with Alice’s Pig

As Marketing Lead at Alice’s Pig, I was responsible for establishing the brand’s visual identity across social media, newsletters and marketing materials.

When I joined, the brand had limited house style beyond its logo font and signature pale pink. Working closely with the CEO, I developed a cohesive visual system that reflected the brand’s playful personality while maintaining a professional, commercially effective look.

I designed all graphics used across Twitter, Facebook and email marketing, often incorporating photography from shoots I directed or content created by influencers and customers. These assets were used to promote new lines, sales and brand campaigns, and helped shape a consistent, recognisable presence across platforms.

#TOP 5
MUSICIANS STYLE STEAL

Lana, Paloma, Melanie, Florence, the indie scene is great for women right now, and we felt the need to explore it. From kooky beats to soft melodies, these are our Top 5 musicians' styles we’d love to steal. With a little help from Alice’s Pig, of course.  

STYLE STUDY
SHAKESPEARE

Shakespeare is regarded as the best playwright of all time. His works have gone on to be adapted by filmmakers such as Laurence Olivier and Baz Luhrmann. Here are our top five favourite Shakespearean fashion icons.

#TOP 5
AUSTEN STYLE STEAL

Pride Prejudice and Zombies has just slashed its way into cinemas, and as our spring collection has just been released, we felt a collaboration was in order. Here are our Top 5 modern takes on Jane Austen's leading ladies.